Online education is a necessity in today’s era. It offers ease for students to access the course from anywhere. UK universities too have adopted this culture and now the University of London has partnered with Coursera for the second time in a degree-level programme after 2019.

This partnership has not only allowed the university to showcase its excellence in teaching and research but also provided an opportunity to lead international discussions about the consumer experience, online culture, and branding.

The new course offered is BSc marketing. After the successful launch of BSc Computer Science, the university aims to provide an in-depth understanding of marketing theory and practice from internationally renowned experts.

UOL’s Vice-Chancellor, Professor Wendy Thomson, said: “Students in the Computer Science BSc with Coursera have had a life-changing experience and I am confident that the marketing degree will serve students equally well.”